Rise with the Tide: From Slow Start to Strong Momentum

2027 New Goods & Seasonal Merchandise Conference

January 26–28, 2027 | Atlantic Beach, Florida
Hosted by Goodwill Industries of North Florida + the New Goods & Seasonal Advisory Group
Transform your retail operations and kick off 2027 energized! Join leaders and innovators from across the Goodwill network in sunny Atlantic Beach for an immersive multi-day experience designed to elevate your stores’ growth and seasonal strategy.

What to Expect

  • Proven Retail Strategies: Dive into best practices for integrating New Goods and seasonal inventory into your retail ecosystem, with real-world lessons learned straight from peer rollouts.
  • Exclusive On-Site Tours: Take a behind-the-scenes tour of an active Goodwill retail store to see the New Goods process live, plus explore our state-of-the-art trade school facility and corporate campus.
  • Socials & Networking: Connect with peers at lively evening receptions and try your hand at our Casino Night!
  • Prime Oceanfront Location: Stay right on the water at the Dune House Hotel & Spa, situated steps from the beach and within easy walking distance of Atlantic Beach’s top restaurants, nightlife, and local spots.

High-Level Schedule Overview

  • Day 1 (Jan 26): 
  • Day 2 (Jan 27): 
  • Day 3 (Jan 28):

Venue & Location Details

Dune House Hotel & Spa

1 Ocean Boulevard, Atlantic Beach, FL

A discounted room block at Dune House Hotel & Spa will open soon! Check back here shortly for the direct booking link and group discount code.

  • Location Perks: Highlight that it’s right in the walkable Beaches Town Center district, surrounded by local boutiques, beachfront dining, and nightlife.
  • Nearest Airport: Jacksonville International Airport (JAX) — approximately 25 miles / 35-minute drive to Atlantic Beach.
  • Ground Transportation: Rental cars, rideshare info (Uber/Lyft), or parking rates at Dune House (Valet/Self-parking)

Stay in the Loop!

Registration and the discounted hotel room block will open soon. Contact George Fountain at gfountain@goodwillnorthfl.org to join the early-access notification list.

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