Mission and Impact

About Us

Our Mission & Impact

Goodwill Industries of North Florida is a local, not-for-profit organization that removes barriers to employment through training, education, and career opportunities for the communities we serve.

Services provided.

individual services to Goodwill clients last year

We Hire.

people employed at Goodwill North Florida

We Connect.

people placed in jobs at North Florida companies facilitated by Goodwill


Work is the Cornerstone of Life

At Goodwill, we believe that the opportunity to work can and does change a person’s life. A job offers the independence that comes with a paycheck, increases self-esteem, and breaks the cycle of poverty.

It’s a philosophy we have been following in North Florida since 1940, when our local organization was founded as one of a growing number of independent non-profit affiliates of what is now Goodwill Industries International.

Today, Goodwill Industries is the nation’s largest private provider of training and employment services for people with disabilities and special needs. And our local organization has grown into one of Goodwill’s top performers in placing people into employment and advancing skills through job training programs.


Creating Jobs and Connecting Job Seekers

We pursue our job creation and placement mission in several ways.

Our Goodwill stores and donation centers generate hundreds of job opportunities themselves — and through our Business Services offerings, we’re able to employ people throughout the community to bolster the workforce and assist local organizations with needed labor.

In our GoodCareers Centers, we provide free walk-in and appointment services ranging from skills training and career counseling to job leads and onsite interviews with employers.

In 2017, we launched our GoodwillTemps program, a community-based, alternative staffing solution that provides employment services through temporary, temp-to-perm, and direct hire opportunities.

Goodwill was founded on our faith in the power of a hand-up to improve lives and contribute to a better community. Through the tens of thousands of individuals who seek and maintain employment through our services, we’re proving it’s a philosophy that works.

Our Impact

Our Impact on the Community — 2023

pounds of books recycled
pounds of metal recycled
pounds of e-waste recycled
pounds of cardboard recycled
pounds reused and upcycled
pounds of shoes recycled
pounds of linen recycled
pounds of clothing recycled
interns placed
Class of 2023 High School Graduates with Scholarship
job placements


Our Strategic Plan

For Goodwill Industries of North Florida, our four organizational goals set the core objectives that drive our investments and initiatives during each strategic planning period.

Goal 1


Increase total operational revenue from $40m to $60m annually, an increase of 50% by December 31, 2026.

Goal 2

Net Operating Income

Effectively manage costs and increase productivity in order to achieve a minimum annual NOI of 3% through December 31, 2026.

Goal 3

Increase Mission Reach

Increase our mission reach expanding from 30,000 people served in our fourteen-county territory to 50,000, an increase of 67% by December 31, 2026.

Goal 4

Increase Mission Impact

Expand our educational mission services by increasing the number of people served threefold from 500 to 1,500 by December 31, 2026.