Leadership Team
David Rey, CPA
CEO & President
CEO & President
David Rey
David Rey is CEO and President of Goodwill Industries of North Florida, Inc., a not-for-profit organization dedicated to assisting individuals who face barriers to employment. With 20 years of finance and accounting experience, David has been with Goodwill for nearly a decade, most recently serving as Chief Financial Officer, where he led the organization’s Information Technology, Facilities, Risk Management and Real Estate teams.
A Michigan native, David’s family relocated to the Florida Keys when he was eight years old. At 18, he began attending Santa Fe College in Gainesville before receiving both bachelor’s and master’s degrees from the University of Florida. David currently resides in Clay County and is a proud father to his daughter and son, who are all avid sports enthusiasts.
David’s extensive background in finance started at Ernst & Young in Orlando before joining the team at Morrison Homes, a top 20 national home builder. In 2009, economic challenges from the recession unexpectedly placed David in a season of unemployment. David’s obstacle unfolded a new level of compassion and understanding for those enduring the plight of unemployment. This journey ultimately led him to an opportunity at Goodwill in which he has been able to further Goodwill’s mission to transform lives by providing training, trade certifications and job placement services.
David’s experience has brought him to be a natural spokesperson for Goodwill, educating the public and fostering relationships throughout North Florida with his passion for the work that is achieved every day. As his daughter says, “failure is just a launching point for potential greatness.”
Naomi Jackson, CPA
Chief Operating Officer
Chief Operating Officer
Naomi Jackson
Naomi Jackson serves as Chief Operating Officer for Goodwill of North Florida, bringing more than 20 years of experience across corporate and nonprofit organizations. She joined Goodwill as Chief Financial Officer and served in that role for two years before transitioning into the COO position, where she now provides strategic and operational leadership across the organization. Her background spans internal audit, accounting and reporting, human resources, and information technology, and she has led major initiatives including accounting and HRIS system implementations, operational process improvements, and cross-functional performance initiatives that strengthen organizational effectiveness.
Naomi earned her Bachelor of Science in Business Administration from Florida A&M University and her Master of Science in Forensic Accounting from Florida Atlantic University. She has been a licensed Certified Public Accountant in the state of Florida since 2008. She remains actively engaged in the community and currently serves on the advisory board for the Jacksonville University College of Arts and Sciences.
With a deep passion for mission-driven work, Naomi is committed to building partnerships that expand opportunity and improve quality of life for underrepresented populations. She leverages her diverse operational and financial expertise to drive performance, strengthen teams, and advance Goodwill’s mission of removing barriers to employment. Her leadership philosophy is grounded in a favorite Peter Drucker quote: “…leadership is lifting a person’s vision to high sights, the raising of a person’s performance to a higher standard, the building of a personality beyond its normal limitations.”
Rachael Mueller, J.D.
Chief Fund Development Officer
Chief Fund Development Officer
Rachael Mueller, J.D.
Rachael Mueller is our new Chief Fund Development Officer (CFDO). This is a brand new role for Goodwill Industries of North Florida.
In this role, Rachael will develop and implement a mission-driven fundraising strategy to connect donors to the mission of Goodwill as we continue to change thousands of lives by removing barriers to employment through training, education, and career opportunities. Rachael is passionate about creating organizational sustainability for non-profits through fundraising and marketing efforts. Rachael has more than 10 years of experience in the non-profit sector, she obtained her bachelor’s degree from Flagler College and her Juris Doctorate from Florida Coastal School of Law. Rachael is an active member of the Planned Giving Society of Northeast Florida, the Association of Fundraising Professionals, and the Women’s Giving Alliance through the Community Foundation for Northeast Florida. Throughout her life, she had her hands full of leadership and volunteer roles, student government, pro bono work, and much more. While in law school, Rachael found her “healthy breaks” from the books by volunteering in the non-profit sector. She quickly found space to use her intellectual knowledge while combining her passion for the industry and more importantly the individuals that we serve.
“I am thrilled to join the executive team at Goodwill to help create a culture of philanthropy.”
Lisa Smith
CHIEF PEOPLE OFFICER
Chief People Officer
Lisa Smith
Transforming strategy into results and leading change management initiatives for a culture of high performance, quality, and excellence are cornerstones of Lisa Smith’s career. She has a proven track record of understanding key business drivers, cultivating relationships, and building consensus for organizational improvement.
As the Chief People Officer for Goodwill Industries of North Florida, she sets the strategic direction for promoting a positive and inclusive work environment that will enable all individuals to maximize their potential, performance, and effectiveness.
She has more than 20 years of leadership and management experience with increasing scope and responsibility. Lisa has received numerous awards for outstanding performance which reflect her commitment to creating cultures of excellence.
Nick Buscemi, CPA
Chief Financial Officer
Chief Financial Officer
Nick Buscemi
Nick grew up in the Tampa Bay area before moving to Jacksonville in 2012. He holds a Bachelor’s in Accounting and a Master’s of Business Administration from the University of South Florida. He has been a CPA since 2009. Nick has experience in both private and public accounting and, along the way, gained an appreciation for the tremendous impact not-for-profits have on the community.
His public accounting experience was gained with a firm that had a niche in the not-for-profit arena, and he jumped at the opportunity to join the Goodwill team back in 2013. Nick is involved in all aspects of accounting and treasury management and assists the executive team in evaluating new opportunities that have the potential to advance the mission of helping individuals find employment and advance their careers.
Nick is energized by the continued evolution of Goodwill’s mission and the intentional ways the organization has expanded to meet real workforce needs in North Florida. Over the years, Goodwill has grown beyond traditional employment services to include programs such as Take Stock in Children, A-STEP, and TeensWork Alachua, while deepening its investment in skills-based training that prepares individuals for in-demand careers in the trades and other high-growth industries. He is proud to be part of an organization that continually adapts its training and services to create meaningful pathways to economic mobility.
Jessica Cloud
Vice President of Retail
Vice President of Retail
Jessica Cloud
Jessica Cloud serves as Vice President of Retail and E-commerce at Goodwill of North Florida, where she leads operations that generate more than $50 million in annual revenue to fuel mission-driven programs and support over 700 employees across 21 locations. With more than 25 years of dedicated service to Goodwill, Jessica has held a variety of leadership roles, including Store Manager, Regional Manager, Director of Training, and Director of Retail. Each role has strengthened her expertise in retail operations, donated goods management, and team development. As Director of Training, Jessica developed and implemented the Retail Leadership Program, creating comprehensive training materials and curriculum that continue to build strong leaders within the organization. Her strategic leadership has been instrumental in implementing operational improvements that have significantly enhanced efficiency across Retail and E-commerce teams.
Prior to joining Goodwill, Jessica worked for Disney as an automated artist, where she cultivated her creativity and attention to detail. She earned her bachelor’s degree from the University of North Florida, graduating Magna Cum Laude. Jessica remains deeply committed to Goodwill’s mission and the people who bring it to life. As she shares, “I love this company, the wonderful things we do in partnership with the amazing community we serve, and the incredible staff who make everything happen. I’m proud to be part of this team.”
Dane McGraw
Vice President of Strategic Projects & Facilities
Vice President of Strategic Projects & Facilities
Dane McGraw
Dane is a lifelong Jacksonville resident who remembers the humble beginnings of the Mandarin Goodwill store, located just a short bike ride from his childhood home. He holds a Bachelor of Science from the University of North Florida and a Master of Nonprofit Management from the University of Central Florida.
Since joining Goodwill of North Florida in 2009, Dane has leveraged his background in entrepreneurship and risk management to lead diverse departments, including Mission Services, New Ventures, and Administration. A firm believer in continuous self-development, he holds numerous industry certifications and serves as an instructor at the Jon Huntsman Sr. Leadership Institute.
Currently focused on project management and regional expansion, Dane remains inspired by the organization’s impact: “It’s hard to have a bad day when your job allows you to see others being lifted up.” Dane married his college sweetheart in 2003, and they have two children.
Phillip Simmons
Vice President of Mission Services
Vice President of Mission Services
Phillip Simmons
Phillip Simmons is an experienced nonprofit and education leader committed to advancing economic mobility and expanding access to opportunity for underserved communities. As Vice President of Mission Services at Goodwill Industries of North Florida, Phillip oversees the organization’s workforce development and youth programs—including Take Stock in Children, GoodCareers, A-STEP, GoodTrades and other initiatives designed to remove barriers to employment.
With more than a decade of leadership experience across K–12, higher education, and nonprofit sectors, Phillip brings a strategic and people-centered approach to mission delivery. He began his career in college admissions at the University of North Florida and later joined Goodwill in 2018 as a Take Stock in Children College Success Coach. Since then, he has served in roles of increasing responsibility, always focused on equity, empowerment, and measurable impact.
Phillip holds a bachelor’s degree in Political Science and a master’s degree in Higher Education Administration from the University of North Florida. He is currently a doctoral candidate in Educational Leadership at the University of West Georgia, where his research explores the intersection of college degrees and economic outcomes. A proud Jacksonville native and product of public schools, Phillip believes deeply in the transformative power of education, mentorship, and workforce development – and is guided by the principle that “access without support is not opportunity.”